Future of Sports
November 4th, 2018, Future of Sports opened in Brooklyn, NY! Fashion Aficionado celebrates the pop up installation that is giving rise to a new digital sports culture!
Future of Sports (FOS) is boundary breaking; an exhibit that brings communities together through technology, culture, and art. In this exhibit, you get the chance to experience an extraordinary world of sports games.
As you walk through the doors into the black-light lit tennis locker room, you are instantly sucked into Nicole’s Pinedo futuristic creative vision. The combination of design and technology is a really important part of the storytelling. Every room is designed to perfection; from LED tennis, to boxing and cycling; to a soccer arena and a basketball court; each has its own distinct feel, look and approach, yet are very cohesive to the overall vision.
FOS is social media heaven- tap into live content and storytelling in a creative way. I can say you will get the trendiest photos for your social media platforms here. Best of all, you get the chance to work out in these rooms in classes starting this upcoming November!
Fashion Aficionado’s perspective
The question of what the future of sports looks like is open-ended and can be answered by going in any number of directions. Technology continues to open up new possibilities; both within fabric innovation, and how we connect to consumers, pushing the boundaries of people’s imaginations with virtual and augmented reality. As sports become more intertwined with every aspect of society, we are seeing the effect it has on our fashion, as well as in digital culture.
Sports inspired clothing has become more than a trend. It is now increasingly seen as a radical mindset shift in how Americans approach their clothes. It has become a mentality. Consumers of today are focused on clothing with functionality, durability, comfortability, and quality; All the characteristics of what sports clothing provides.
Fashion Aficionado, Veronica Apsan believes the future of sports is a booming business. Successful synergies between tech, apparel, and digital marketing companies will be key to to push the market forward.
Juniper Research, a leading market research company in forecasting and consultancy for digital technology markets estimated that tech-clothing is the fastest-growing segment of the wearable technology sector. Juniper sees 102% compound annual growth in tech-clothing, estimating it will be a $1 billion industry in 2020, with 7 million shipments. They forecast that just two years later, they will more than quadruple to 30 million shipments.
Moreover, Forbes quotes Nathan Peterson, Senior Vice President at Tagboard, who shares how Technology/ Live Social Content is Changing The Future of Sports Marketing:
“While traditional media platforms continue to see a negative dip in revenue growth, sponsorship of live sports content is booming.
According to a recent survey, 98% of sports marketers chose social media as the number one way to fully leverage sponsorships. Sports sponsorships also increased 4.3% in 2017 -- representing $16.37 billion of the total North American sponsorship spend.”
“The smartest sports marketers are pivoting as fast as they can to not only sponsor on-demand and VR content, but also tap into live content and storytelling in a bigger way. During this year’s finals, the NBA produced content exclusively for Snapchat, while the NHL created a playoff beard filter to help bring fans closer to the Stanley Cup.”
It would be a wise bet that this synergy is going to change and expand sports marketing year over year.
Make sure to get your tickets for FOS! & Stay Tuned for Future of Sports on Apple' TV’s Fashion Aficionado !